Defeating Counterfeits with Technology and Community Verification
Let’s fight the FAKE.
The Problem.
Do we like to show off?
Every day, millions of people post photos on social media filled with apparent opulence: watches, jewelry, iconic logos, designer buckles. But behind many of these pictures lies a very different story:
a platinum diver for $10,
a designer dress for $16,
a luxury handbag for $5…
On screen, they look flawless… but the truth is anything but.
Why your current protection isn't enough
Over $110 billion
fake items confiscated
“A major challenge in the luxury fashion market is the proliferation of counterfeit products, which damages brand equity and reduces consumer trust. In 2024, counterfeit luxury goods represented approximately 8% of global fashion transactions, with over $110 billion worth of fake items confiscated in raids globally. Online platforms, especially those lacking robust verification systems, contributed to 65% of these counterfeit transactions. Luxury watchmakers and accessory brands experienced the highest rates of infringement, with 20% of consumers unknowingly purchasing fake items.“
56,769 counterfeit accounts
active on Instagram
“In this study we identified 56,769 counterfeit accounts active on Instagram, with a growth of more than 171% when compared to three years ago (20,892 counterfeit accounts).(…)
In 2016 these counterfeit accounts published a total of 14.5 million posts while in 2019 they published more 64 million posts and an average of over 1.6 million Stories every month – a growth of more than 341% when compared to three years ago. “
50% of GEN-Z agree is acceptable to purchase counterfeit
“The degree of acceptance of these reasons varies with age. In general, younger consumers are more likely to be open to justifications for purchasing counterfeit goods, especially in relation to financial arguments. For instance, 50 % of those aged between 15 and 24 agree or tend to agree that it is acceptable to purchase counterfeit products when the price of the original product is too high and 41 % say it is acceptable to buy counterfeit luxury products“
Blockchain authentication tools
doesn't work
“Despite investment in blockchain and product authentication tools by over 45% of top luxury brands, the continued spread of high-quality replicas poses a restraint on market expansion.” , Market Growth Reports, 2025
“Consumers were more likely to have bought counterfeit goods (deceptively and non-deceptively) in the past and have intentions to do it in the future if:
-they had positive attitudes toward counterfeit purchasing,
-they believed that their peers in the country, town, or the Internet (distal reference groups), as well as close friends and family (proximal reference groups) accepted this behavior and engaged in it.” (…)
While price-sensitive consumers often turn to replicas to satisfy a desire for status, this choice is entirely contingent on social invisibility. For these buyers, a counterfeit only holds value as long as its true nature remains hidden from the world.
The psychological barrier to owning a counterfeit is defined not by the judgment of strangers, but by the scrutiny of those closest to us. The discomfort of exposure occurs only within one’s inner circle and only they are capable of shifting a consumer’s choice toward authenticity to avoid social friction and loss of integrity.
The Social Solution
We fight counterfeits through the synergy of community and technology. Starting with one-tap NFC verification, we go further – building a movement that ends the social acceptance of fakes.
Social platform
- Consumer App
- One-tap verification
- Online/offline verification
- Digital Certificate
- Digital closet
- AI outfit matcher
- Monetization opportunities
- Gamification mechanisms
- Influence Network
We are building a revolutionary community platform where social accountability meets digital identity. Every authentic purchase generates a virtual certificate, showcased in the owner’s digital closet for all users to see. Legitam allows friends, business partners, and followers to instantly verify the status of those they interact with. We are taking engagement a step further by introducing gamification mechanisms based on user competition and the ability to monetize content creation around verified products.
This social network, powered by public authenticity certificates, creates a self-regulating ecosystem where the community naturally identifies and stigmatizes counterfeit use. By shifting the enforcement from the manufacturer to the user’s inner social circle, we ensure that authenticity is a collective standard. In this ecosystem, being genuine is no longer just a choice—it is the only possible path.
- Encrypted NFC
- RAIN RFID
- AI algorithms
- WMS/ERP integration
- Industry 4.0
- Business Dashboard
- Market Analytics
- Scan Analytics
- Distribution Control
- Digital Product Passport
For brands, the Business Dashboard provides custom real-time data analytics on product movement and tag interactions, offering full visibility into the entire ecosystem. It enables strict distribution network control, effectively eliminating theft and unauthorized leaks.
In response to upcoming regulatory shifts, the platform is fully compliant with EU Digital Product Passport (DPP) regulations. Beyond security and data transparency, Legitam serves as a direct post-purchase communication channel, allowing manufacturers to maintain long-term engagement with their customers. We turn legal obligations into a strategic market advantage, transforming compliance into a powerful tool for brand loyalty and growth.
For users, the platform provides a mobile APP that enables instant, one-tap NFC verification, delivering a secure digital certificate of authenticity for every purchase. Whether shopping online directly from verified brands or performing real-time authenticity checks in physical stores, This seamless integration of physical goods into the digital realm allows users to build a verified portfolio of assets, turning every purchase into a permanent, verifiable digital identity.
Technology is the foundation of our data integrity. We integrate advanced hardware – ultra secure NFC and RFID tags – with a sophisticated AI-powered software ecosystem. This combination allows for highly personalized algorithms that recommend the most accurate product models and sizes to each user. These tags serve as the indestructible link between the physical item and its digital twin. Our software architecture guarantees the security of every transaction, making it impossible to intercept data or clone the product’s identity.
QR & Barcode
We don't believe in protection based on barcodes that can be duplicated with a single click. QR codes are not enough to guarantee product authenticity, but they are required for a better user experience.
NFC
We don't rely solely on our uncopyable NFC chips, even though we utilize bank-grade communication protocols and the same cryptographic rigor found in global payment systems.
RFID
Our identity extends far beyond RFID technology. While RFID remains a strategic pillar of our architecture - optimizing supply chain logistics and providing a robust frontline defense against fraud.
AI
AI alone is not a silver bullet for the global counterfeit crisis. However, it acts as a critical catalyst—optimizing system performance and generating individualized algorithms for every user.
Join
the Revolution
Access an exclusive online showcase. We invite you to a non-binding meeting to experience the full potential of the Legitam ecosystem. Discover how to implement uncopyable digital certificates and build a new level of customer relationship based on transparency, prestige and absolute trust.
The Benefits
Luxury is an ecosystem of experiences, and authenticity is its foundation. Explore how Legitam provides a strategic advantage that transforms your brand’s prestige into measurable market growth, absolute logistical precision, and a future-proof response to global regulations.
Reclaiming the Market: From Counterfeit Risks to Authentic Growth
Market Reclamation: Converting high-risk leads into genuine sales.
Hardware-Based Security: Making clones obsolete via physical verification.
Brand Integrity: Halting the erosion of exclusivity caused by fakes.
Risk Mitigation: Eliminating consumer liability and quality-loss claims.
Legitam captures lost market share by turning counterfeit risks into authentic sales, reclaiming a massive portion of the market where 52% of customers have knowingly purchased fakes, and 74% of total respondents have interacted with the counterfeit market in some capacity (according to the EUIPO Intellectual Property and Youth Scoreboard).
By making counterfeits obsolete through hardware-based verification, we drive consumers back to genuine brands. According to research by OECD/EUIPO on the Economic Impact of Counterfeiting, the presence of fakes erodes brand equity; Legitam reverses this trend, elevating product prestige through digital certification.
This ecosystem significantly boosts residual value by providing a verifiable, immutable history. Data from Euromonitor International suggests that products with a transparent, documented lifecycle have a higher resale liquidity, effectively expanding the investment market for luxury goods.
Within this high-trust environment, fueled by the influence of peers and trendsetters, every product in an influencer’s feed becomes instantly verifiable. As noted in the Edelman Trust Barometer, consumers now rely on “people like me” more than corporate advertising. Legitam transforms social proof into a powerful engine for organic growth, increased status, and long-term brand loyalty by ensuring that what you see is always what you get.
Redefined Post-Purchase Engagement
Customer Lifetime Value: Direct digital channel to owners after the initial sale.
Secondary Market Capture: Engaging with 2nd and 3rd-hand owners via certificate transfers.
Targeted Up-Selling: Exclusive offers triggered by digital certificate ownership.
Zero-Party Data: Building a CRM based on verified product interactions.
Our platform redefines post-purchase engagement by opening a direct, secure communication channel between brands and their customers long after the initial sale. This is a critical window for growth, as research by Bain & Company (“Prescription for Cutting Costs”) demonstrates that increasing customer retention rates by just 5% can increase profits by 25% to 95%.
By establishing this connection, our platform allows sellers to deliver targeted promotions and showcase new collections directly to a verified audience. This strategy leverages the “loyalty loop”; according to Marketing Metrics (Alazaraki, “The Ultimate Guide to Cross-Selling”), the probability of selling to an existing customer is 60–70%, compared to a mere 5–20% probability for a new prospect.
To maximize impact, our AI-driven engine analyzes user activity and existing collections to generate hyper-personalized shopping recommendations. This level of precision is essential in the modern market, as the Accenture Interactive (“Pulse Check”) study found that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.
By matching the right products with the right owners, we transform a one-time purchase into a continuous, data-backed relationship. This approach is proven to deliver results: Saras Analytics (2025 “Ecommerce Growth Report”) indicates that effective post-purchase engagement strategies can drive an overall revenue increase of 10% to 30% by consistently driving recurring revenue and increasing customer lifetime value.
Reaching GEN-Z
GEN Z REACH: Building trust through radical transparency.
DPP ADVANTAGE: Turning regulations into competitive trust capital.
MARKET DISTINCTION: Protecting originals against “dupe” culture.
DIGITAL LOYALTY: Driving retention via gamified user content.
Implementing the Legitam ecosystem allows manufacturers to achieve strategic convergence with the unique purchasing habits of Generation Z, whose global spending power is projected to hit $12 trillion by 2030.
Research from major firms (e.g., EY, PwC) consistently demonstrates that for this demographic, authenticity is the paramount personal value, outweighing material status or fame. As “digital natives,” Gen Z exhibits an instinctive distrust of traditional top-down marketing and staged corporate campaigns. A staggering 73% of young consumers report experiencing social media fatigue, driving them away from mainstream platforms toward niche, “closed” ecosystems that offer real value instead of information noise.
The Sanctuary of Truth
Solving the "Dupe" Paradox
From "Pushing" to "Enabling"
Compliance as a Value
In the Legitam ecosystem, every style is valid—as long as it is authentic. We remove the burden from brands to dictate trends; instead, we empower the community to celebrate diverse aesthetics through a verified lens.
Influencer 2.0: The Evolution of Style and Personal Identity
Legitam redefines the creator-follower relationship by introducing the Influencer 2.0 model, where authenticity replaces artifice. Central to this experience is the Legitam Star module—a proprietary AI-driven engine that builds a personalized Style Algorithm based on a user’s unique aesthetic preferences and verified interactions.
Legitam redefines the creator-follower relationship by introducing the Influencer 2.0 model, where authenticity replaces artifice. Central to this experience is the Legitam Star module—a proprietary AI-driven engine that builds a personalized Style Algorithm based on a user’s unique aesthetic preferences and verified interactions.
Key Features of the Influencer 2.0 Ecosystem:
Dynamic Identity Evolution: Unlike rigid recommendation engines, Legitam Star allows for the continuous redefinition of style. As your tastes evolve over time, the algorithm adapts, facilitating a complete “outfit pivot” whenever the user feels the need for a change.
The Death of the “Unreachable Model”: We are moving away from the era of hyper-curated, artificially posed photography featuring unattainable body types. In Legitam, users discover products through authentic lifestyle content from their own social circles or trusted celebrities.
Verified Inspiration: Every item seen on a friend or influencer is backed by a public certificate of authenticity. This eliminates the “fake-it-till-you-make-it” culture, ensuring that the inspiration you follow is as real as the people behind it.
Aesthetic Alignment: The platform doesn’t “push” products; it proposes them. By matching items to your personal sense of aesthetics, Legitam ensures that every recommendation feels like a natural extension of your personality, not a sales pitch.
- The Peer Power: According to the Nielsen Global Trust in Advertising report, 92% of consumers trust recommendations from friends and family more than any other form of advertising. Furthermore, the Edelman Trust Barometer highlights the “person like me” phenomenon—we trust the opinions of our peers nearly as much as those of academic experts.
Boosting Product Value through Certification
Price Premium: Justifying 10–20% higher margins through verified identity.
Stored Value: Maximizing residual and resale worth for the consumer.
Asset Liquidity: Faster and safer transactions on the luxury investment market.
Future-Proofing: Full compliance with upcoming Digital Product Passport (DPP) laws.
In an oversaturated market, premium excellence is defined by verifiable identity. Formal certification transforms a product into a secure financial asset:
Documented Authenticity: Per the FleishmanHillard Authenticity Gap, 70% of consumers demand tangible proof of brand claims. Certification bridges the “expectancy gap,” turning promises into verified facts that drive loyalty and price premiums.
Digital Product Passports: Bain & Company highlights digital identity as the new luxury standard. Digital certificates secure residual value, ensuring products can be resold at significantly higher price points.
Frictionless Transparency: Advanse research shows 94% of consumers stay loyal to transparent brands. One-tap NFC/QR verification eliminates “information asymmetry,” building immediate trust and security.
Anti-Counterfeit Barrier: With fakes costing $460B annually (OECD/EUIPO), a certificate creates a “prestige barrier,” protecting the consumer’s investment from brand dilution.
The Competitive Edge
Trust as a Shortcut: The Edelman Trust Barometer identifies trust as a top purchase driver. Certified brands bypass consumer skepticism, using objective proof instead of expensive marketing.
Superior Liquidity: As re-commerce grows 11x faster than retail (Euromonitor), certified items offer 30-50% higher liquidity. For buyers, certification turns a “sunk cost” into “stored value.”
Regulatory Future-Proofing: Early adopters of Digital Product Passports (EU mandate) gain a first-mover advantage, while non-certified brands risk being flagged as “high-risk” or “low-transparency.”
Compliance with Legal Requirements
Instant DPP Readiness: Full compliance with EU ESPR mandates (2026/2027).
Anti-Greenwashing Shield: Verified data to satisfy the Green Claims Directive.
Unified Compliance Hub: One platform for Right to Repair, EPR, and EUDR.
Transparent Circularity: Tamper-proof lifecycle and provenance tracking.
Legitam provides a comprehensive, ready-to-use solution for the upcoming EU Digital Product Passport (DPP) regulations. This mandate is a cornerstone of the Ecodesign for Sustainable Products Regulation (ESPR), which entered into force in July 2024. According to the EU roadmap, the first product-specific requirements (starting with apparel and batteries) are set to become mandatory by 2026/2027, eventually covering almost all physical goods placed on the EU market.
Our technology seamlessly integrates mandatory data—such as material provenance, sustainability metrics, and lifecycle transparency—directly into the product’s digital twin. By utilizing secure hardware and encrypted data storage, we ensure that all required regulatory information is not only easily accessible to consumers and authorities but also tamper-proof and verifiable.
Beyond the DPP, Legitam’s electronic platform allows brands to fulfill multiple emerging regulatory requirements in one centralized ecosystem:
EU Green Claims Directive: Our platform provides the “substantiation” required to back up environmental claims, preventing “greenwashing” by linking marketing promises to verified, immutable data.
EU Deforestation Regulation (EUDR): For relevant materials, Legitam can store geolocational data and proof of legality, ensuring compliance with the strict traceability rules entering into force in 2025.
Right to Repair Directive: We provide an electronic hub for repair manuals, spare parts catalogs, and maintenance history, satisfying the EU’s mandate to extend product lifespans.
Extended Producer Responsibility (EPR): Legitam facilitates the tracking of end-of-life disposal and recycling instructions, simplifying the reporting process for brands across various EU member states.
With Legitam, brands move beyond simple compliance. We transform complex regulatory burdens into a powerful tool for building long-term consumer trust, streamlining supply chain audits, and demonstrating a true, verifiable commitment to a circular economy.
The Power of RFID Automation
Legitam leverages RFID technology to transform traditional supply chains into high-speed, transparent logistics engines. By embedding digital intelligence into every product, we eliminate manual bottlenecks and human error.
Key Logistics Advantages:
Non-Invasive Bulk Verification: Perform instant inbound and outbound audits without ever opening a box. Our system verifies the contents of entire pallets or shipping containers in seconds, ensuring that what was ordered is exactly what was received.
Ultra-Fast Inventory Management: Reduce stock-taking time from days to minutes. With almost 100% accuracy, our RFID-enabled inventory checks allow for real-time stock optimization, drastically reducing “out-of-stock” scenarios and carrying costs.
Seamless Warehouse Integration: Legitam’s infrastructure automates the “picking and packing” process, signaling errors instantly if a wrong item is about to be shipped, thereby minimizing costly returns and logistical friction.
Strategic Tracking and Global Distribution Control
Legitam grants brands unprecedented command over their global supply chains, transforming product tracking from a passive record into a proactive enforcement tool. By utilizing Full Lifecycle Automation, manufacturers gain a comprehensive, real-time map of the product’s journey. Every touchpoint—from manufacturing and warehouse transitions to the final retail sale—is automatically recorded, creating a flawless digital audit trail.
Enforcement and Market Integrity:
Geofenced Distribution Control: Legitam enables brands to restrict product distribution to specific geographic regions or authorized entities. If a product intended for the North American market surfaces in a European warehouse, the system triggers an instant alert, exposing unauthorized “grey market” activity.
Entity-Level Accountability: By tracking movement through specific partners and distributors, brands can identify exactly where leaks occur. This visibility effectively eliminates unauthorized distribution and ensures that only certified partners handle the brand’s assets.
Eradication of “Grey Market” Sales: Unauthorized resellers lose their leverage as the system identifies “out-of-network” goods. Products sold through unverified channels lack the updated digital status required for full app functionality, making them less attractive to the end consumer.
Real-Time Intervention: The digital audit trail allows for immediate intervention in the event of theft or shipment diversion, protecting the brand’s pricing strategy and market exclusivity.
Returns & Warranty Control
ANTI-FRAUD SECURITY: Eliminating swap fraud and counterfeits.
SEALED VERIFICATION: Instant logistics via through-packaging RFID.
USAGE TRACKING: Preventing “wardrobing” with immutable history.
WARRANTY CONTROL: Blocking duplicate or fraudulent claims.
Our system redefines returns and warranty management by providing absolute certainty at every stage of the process. With long-range RFID capabilities, logistics teams can verify a product’s authenticity through sealed packaging, ensuring the contents match the digital record without ever opening the box. This prevents ‘swap fraud,’ where genuine items are replaced by counterfeits or older models during transit or at the point of return. Additionally, Legitam offers a powerful tool against ‘wardrobing.’ Since the assignment and activation of a digital certificate serve as an immutable record of possession, it provides clear evidence of use. This allows brands to categorize such returns as ‘used’ rather than ‘new,’ protecting inventory value and ending the cycle of seasonal exploitation.
The Legitam system eliminates the risk of fraud by giving manufacturers and retailers full control over product circulation. Thanks to the unique identification of every single item, the verification process becomes instantaneous and error-free:
Instant Authenticity Verification: Confirm product originality without even opening bulk packaging. The system automatically recognizes the goods, protecting you against “fraudulent returns” involving counterfeits.
Comprehensive Usage History: Gain full insight into the product’s life cycle. You will know if a specific item has actually been used or worn, allowing for a fair assessment of return eligibility.
Protection Against Multi-Claims: The system monitors the claim history for every individual unit. This eliminates the possibility of re-submitting a claim for the same defect or reporting products that have undergone unauthorized modifications.
The Result? Minimization of losses due to extortion and a significant acceleration of logistical procedures.
Return fraud 15,14% of all returns – $103B –
Apriss Retail + Deloitte
Anti-Theft Protection System
The true innovation lies in the “Digital Deadbolt” feature: a stolen product remains unassigned in our ecosystem, meaning it lacks a valid certificate of authenticity and its unique Digital DNA. This renders stolen items virtually worthless on the resale market, as they cannot be verified or cataloged in the app. By bridging physical security with digital ownership, we protect inventory from high-shrinkage threats and ensure that only legitimately purchased items hold their market value.
The Legitam anti-theft system is built upon two key pillars:
Intelligent Physical Security (EAS RFID): Our technology does more than just trigger an alarm during a theft attempt; it provides precise product data. You will know exactly what is leaving the store and whether a specific unit was legally sold or originated from a theft.
Digital Value Lock: With the ability to remotely assign a “STOLEN” status, every product becomes impossible to resell as a legitimate original—a feature that is especially devastating to ORC (Organized Retail Crime) operations. An item’s status can be verified by anyone using an NFC-enabled smartphone or an RFID gate.
Retail Theft Surge: +93% (Average annual incidents in 2023 vs. 2019) Source: National Retail Federation — The Impact of Retail Theft & Violence 2024.
Estimated Losses Due to Theft in 2023 (UK): £7.9 Billion Source: The future of ‘shrink’: the increase of shoplifting, Deloitte 2024.
Organized Retail Crime (ORC) Impact: 25% Organized crime accounts for 25% of all shoplifting incidents. Source: EHI Retail Institute.
Physical security layer
Compliance with global standards
Certified NFC security and global traceability
Cryptography and Tamper Protection
Compliance with quality standards and supply chain security
Legitam means security
Application and data protection
Our application architecture incorporates advanced mechanisms to protect against fraud, data manipulation, and unauthorized access. This ensures the system remains resilient against cyber threats and maintains operational integrity even in the most demanding environments.
Continuous quality and security control
Modern manufacturing processes
Security built-in from the very beginning
Network management
Identification and product lifecycle oversight
Monitoring of goods flow and sales networks
Analytics, reporting, and risk detection
Information management and digital product ecosystems
Logistics support
Automated, error-free identification
Contactless RFID/NFC reading eliminates human error and reduces inventory time from hours to minutes. Unlike barcodes, our technology allows for rapid bulk scanning without a direct line of sight.
Dual HF + UHF interface
Our tags combine HF (NFC) and UHF (RAIN RFID), offering long-range reading for industrial logistics alongside instant smartphone interaction. This bridges the gap between supply chain operations and consumer engagement.
Compliance with global standards
Full interoperability is guaranteed through ISO/IEC and GS1 EPCglobal specifications. This framework enables unique serialization and global tracking, ensuring goods are recognized across international borders.
Transparency and DPP-ready
Our technology meets the requirements of upcoming Digital Product Passport (DPP) regulations. We provide the tools for full digitalization, future-proofing your brand against regulatory demands.
Real-time tracking
Monitor the status and location of every unit during production, warehousing, and shipping. Legitam provides 24/7 operational visibility, ensuring you know the exact state of your inventory at any point.
WMS/ERP integration
Automated data flow eliminates manual entry. Seamless synchronization with WMS and ERP systems ensures data consistency and the elimination of process downtime.
Warehouse ready for Industry 4.0
