Legitam protects physical products against counterfeiting by embedding an encrypted NFC chip directly into each item. A single tap with any smartphone instantly confirms whether the product is genuine, while a parallel layer of RAIN RFID technology automates inventory and logistics tracking across the supply chain. On top of this hardware layer, Legitam runs a consumer social platform where verified ownership becomes a status symbol, turning customers into an active line of defense against fakes rather than passive buyers.

Most existing tools solve only one part of the problem. QR and barcodes are inexpensive but easily duplicated. Blockchain ledgers don't stop a physical fake from being scanned into the system in the first place. RFID-only, hologram, and datamatrix solutions support logistics but offer little to no consumer-facing authentication. Legitam combines uncloneable NFC, RFID, AI, and a community-driven social layer in one system, covering one-tap consumer verification, anti-theft and logistics tracking, item-level Digital Product Passports, and social pressure against counterfeit culture — areas where single-technology competitors typically fall short.

Legitam is designed for fashion and luxury manufacturers, brand owners, and retailers who want to protect product authenticity, control distribution, and turn verified ownership into a marketing and loyalty asset — whether a brand already runs an authentication program or currently has no protection in place at all.

A miniature encrypted NFC module is embedded into the product itself during manufacturing, becoming a permanent part of the item rather than an external sticker or printed code. When a customer or partner taps a smartphone against the product, the chip and the Legitam cloud perform a cryptographic handshake that generates a unique, non-repeatable response, confirming authenticity in a fraction of a second with no code-scanning or menus involved.

No. The system uses bank-grade cryptography to generate a fresh, unique response on every scan, so the signal captured during one verification can't be replayed or copied to forge another tag.

Legitam tags are built to ISO/IEC 15693 (NFC-V, Type 5), ISO/IEC 14443-A, and ISO/IEC 18000-63 / EPC Gen2v2, ensuring interoperability with standard NFC and RAIN RFID readers worldwide and resistance to cloning across both close-range and long-range scanning environments.

Each item's chip carries a non-fungible digital record covering its serial number, origin, materials, and manufacturing history, which travels with the product for its entire lifecycle, including resale. It works as a tamper-proof certificate of authenticity for the owner and a verified provenance record for the brand, useful for warranty, repair, and resale processes.

AI on its own isn't treated as the core authentication method, since purely software-based detection still falls short of full certainty. Instead, Legitam uses AI to power the consumer-facing styling and recommendation engine and to surface aggregated, anonymized trend data for brands, while the hardware layer (NFC and RFID) handles the actual authentication.

Yes. Legitam provides item-level DPP support out of the box, aligned with the EU Ecodesign for Sustainable Products Regulation (ESPR, EU 2024/1781). Material provenance, sustainability data, and lifecycle information are linked directly to the product's embedded chip, so the information stays accessible to consumers and authorities while remaining tamper-proof.

The same data layer also supports compliance work tied to the Green Claims Directive, Right to Repair, and traceability or recycling obligations such as EUDR and EPR, since environmental and lifecycle claims are linked to verified, immutable records rather than marketing copy alone.

Yes. The platform is built to connect with a brand's existing Warehouse Management and ERP systems, automating intake and dispatch so that physical tag data and digital inventory records stay synchronized in real time across the distribution network.

RAIN RFID enables bulk, non-invasive verification, so entire pallets or shipments can be audited in seconds without opening boxes. This cuts stock-taking time from days to minutes and reduces manual picking and shipping errors.

Yes. Because every item carries a digital audit trail from production through to point of sale, products that surface outside an authorized distribution channel can trigger alerts, and goods moved through unverified channels lack the updated digital status needed to function fully within the ecosystem, discouraging diversion and protecting pricing strategy.

The same verification layer lets logistics teams confirm authenticity through sealed packaging, preventing "swap fraud," and flags items already activated by a previous owner to help combat "wardrobing." A "Digital Deadbolt" anti-theft feature also lets retailers remotely mark specific units as stolen, blocking them from being verified or resold as legitimate and undermining organized retail crime.

After a one-tap scan, each verified item is added to the customer's Digital Closet, a personal, verified inventory. From there, customers can share outfit posts where every tagged item is cryptographically verified, build a visible status score based on their verified collection and engagement, and receive AI-driven styling suggestions based on their closet and community activity.

Because only verified items can be showcased, shared, or used for monetization on the platform, owning a fake brings no social benefit within the ecosystem. Status is earned through documented, verified ownership rather than appearance alone, which shifts peer pressure toward authenticity instead of away from it.

Younger consumers are particularly receptive to transparency over traditional brand messaging; survey data cited in our research shows that roughly half of 15–24 year-olds find counterfeit purchases acceptable, which makes verifiable authenticity a real differentiator rather than something to take for granted. Gamified, user-generated content and a direct post-purchase channel give brands an ongoing relationship with owners, including second and third-hand owners, well beyond the original point of sale.