Legitam captures lost market share by turning counterfeit risks into authentic sales, reclaiming a massive portion of the market where 52% of customers have knowingly purchased fakes, and 74% of total respondents have interacted with the counterfeit market in some capacity (according to the EUIPO Intellectual Property and Youth Scoreboard).

By making counterfeits obsolete through hardware-based verification, we drive consumers back to genuine brands. According to research by OECD/EUIPO on the Economic Impact of Counterfeiting, the presence of fakes erodes brand equity; Legitam reverses this trend, elevating product prestige through digital certification.

This ecosystem significantly boosts residual value by providing a verifiable, immutable history. Data from Euromonitor International suggests that products with a transparent, documented lifecycle have a higher resale liquidity, effectively expanding the investment market for luxury goods.

Within this high-trust environment, fueled by the influence of peers and trendsetters, every product in an influencer’s feed becomes instantly verifiable. As noted in the Edelman Trust Barometer, consumers now rely on “people like me” more than corporate advertising. Legitam transforms social proof into a powerful engine for organic growth, increased status, and long-term brand loyalty by ensuring that what you see is always what you get.